Head of Global Marketing - #47124

Switzerland, Basel

Today, Lonza is a global leader in life sciences operating across five continents.

While we work in science, there’s no magic formula to how we do it. Our greatest scientific solution is talented people working together, devising ideas that help businesses to help people. In exchange, we let our people own their careers. Their ideas, big and small, genuinely improve the world. And that’s the kind of work we want to be part of.

At Lonza, we are looking for a Head of Global Marketing to lead and transform the company’s global marketing strategy across all business platforms. This role is responsible for shaping Lonza’s global brand positioning, strengthening commercial storytelling, and driving integrated, insight-driven marketing programs that support growth, customer engagement, and market leadership across the CDMO industry.

In this highly visible leadership position, you will oversee the full global marketing ecosystem, including strategic marketing, branding, digital marketing, marketing operations, analytics, campaigns, and commercial excellence. You will partner closely with Business Platforms, Sales, Communications, and Group Intelligence teams to deliver consistent and differentiated customer engagement strategies while driving operational excellence and digital marketing maturity across the organization.

Key Responsibilities

• Define and deploy Lonza’s global marketing strategy across all business platforms, ensuring alignment with commercial priorities and growth objectives
• Lead segmentation, value proposition development, messaging architecture, and customer-centric marketing strategies across the CDMO portfolio
• Partner closely with Business Platforms to align marketing activities with portfolio priorities, product lifecycles, and customer needs
• Translate market intelligence and customer insights into differentiated commercial narratives and go-to-market strategies
• Co-own and steward the Lonza global brand, ensuring consistent positioning, governance, and application across all channels and regions
• Strengthen Lonza’s reputation and visibility through compelling brand storytelling, executive communications, and customer-facing content
• Lead the global marketing operations function, including campaign governance, budgeting, KPI management, reporting, and operational standardization
• Drive digital marketing strategy across demand generation, SEO/SEM, paid media, social media, account-based marketing, and digital customer engagement initiatives
• Partner with IT and cross-functional stakeholders to enhance marketing systems, MarTech capabilities, analytics, and digital maturity across the organization
• Lead commercial enablement initiatives by developing customer-facing materials, sales tools, and insight-driven commercial storytelling frameworks
• Establish robust analytics, dashboards, and KPI frameworks to measure marketing effectiveness, ROI, pipeline contribution, and operational performance
• Develop and lead a high-performing global marketing organization, fostering collaboration, capability building, and continuous improvement across teams
  
  

Required Qualifications

• Extensive senior marketing leadership experience within life sciences, pharma, biotech, CDMO, or other complex B2B industries
• Proven track record leading global marketing organizations, strategic transformations, and integrated marketing initiatives at scale
• Strong expertise across multiple marketing disciplines including strategic marketing, branding, digital marketing, marketing operations, and commercial excellence
• Strong commercial acumen with the ability to translate customer and market insights into impactful growth strategies
• Deep understanding of brand stewardship, value proposition development, and customer-centric marketing approaches
• Strong digital marketing expertise with experience in MarTech ecosystems, marketing automation, analytics, and digital engagement strategies
• Excellent executive communication and stakeholder management skills with the ability to influence across complex, matrixed organizations
• Proven ability to build, coach, and develop high-performing global teams
• Strong operational discipline with experience standardizing processes, governance models, and scalable ways of working
• Bachelor’s degree required; advanced degree (MBA, MSc, life sciences, or related field) preferred
• Fluency in English required
  
  

Every day, Lonza’s products and services have a positive impact on millions of people. For us, this is not only a great privilege, but also a great responsibility. How we achieve our business results is just as important as the achievements themselves. At Lonza, we respect and protect our people and our environment. Any success we achieve is no success at all if not achieved ethically.

People come to Lonza for the challenge and creativity of solving complex problems and developing new ideas in life sciences. In return, we offer the satisfaction that comes with improving lives all around the world — the satisfaction that comes with making a meaningful difference.

Lonza is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a qualified individual with disability, protected veteran status, or any other characteristic protected by law.

Reference: R76912

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