GEO Domain Expert - #52531

THE OPPORTUNITY
The way brands are discovered online is changing as search engines, AI assistants, and
large language models increasingly shape how users find information and interact with
content. Adobe’s Domain Experts team operates where SEO, GEO/ASO and artificial
intelligence meet, translating real - world optimization insights into product capabilities
that power Adobe AEM Sites Optimizer and Adobe LLM Optimizer .
This role focuses on understanding how organizations build digital authority beyond
their own websites. Signals such as backlinks, brand mentions, digital PR coverage,
community discussions, and SaaS review ecosystems influence how brands appear in
search engines and AI - generated responses.
RESPONSIBILITIES
A core part of the role involves evaluating customer visibility across search engines and
LLMs using multiple sources and creating agentic processes to optimize this via Adobe
LLM Optimizer and Adobe AEM Sites Optimizer.
Off - page SEO and Authority Building
The role acts as an internal authority on off - page SEO, outreach marketing, and digital
public relations.

• Media outlets and online PR channels
• Community platforms including Reddit, YouTube, and forums
• Knowledge ecosystems such as Wikipedia
• Review platforms such as G2, Capterra, and TrustRadius

Understanding how these ecosystems influence brand credibility helps Adobe develop
AI systems that interpret external authority signals more effectively.
ON - SEO AND AI DISCOVERABILITY
A complete view across organic visibility is required for this role as you will also assist

with all aspects of SEO and GEO such as:

• Site architecture and crawl - ability
• Semantic HTML and structured data
• Content clarity and readability
• Indexation and performance optimization
• Content structures designed for AI interpretation

WORKING DIRECTLY WITH CUSTOMERS
Enterprise organizations rely on our domain experts and tools to strengthen their
presence across search and AI ecosystems. In this role, concepts you create are used to
guide recommendations and improve our products. You will be responsible for presenting concepts and getting customer on- board for the agentic solutions you want
to build.
WHAT YOU NEED TO SUCCEED

• Degree in Computer Science, Information Systems, Marketing, or equivalent

professional experience

• Strong understanding of technical SEO including site architecture, crawlability,

semantic HTML, and structured data

• Experience with off - page SEO strategies such as link development and digital PR
• Familiarity with community platforms such as Reddit, Wikipedia, YouTube, and

online forums

• Experience analyzing ecosystems such as G2, Capterra, and TrustRadius
• Understanding of Generative Engine Optimization (GEO) and AI - driven content

discovery

• Knowledge of web technologies including HTML, CSS and Javascript
• Familiarity with CDN architecture, page speed optimization, and Core Web Vitals

AI DEVELOPMENT SKILLS
This role requires practical experience working with AI - assisted development workflows.

Key capabilities include:

• Building workflows or prototypes with AI agents
• Developing solutions with AI coding tools such as Claude
• Using AI systems to generate code, automate workflows, and accelerate

experimentation
Strong analytical thinking, communication skills, and the ability to collaborate across
product, engineering, and customer teams are essential
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let’s Adobe together
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call +1 408-536-3015.

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience .