Event/Field Marketing Executive - #52367

Opentext - The Information Company

OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.

AI-First. Future-Driven. Human-Centered.

At OpenText, AI is at the heart of everything we do—powering innovation, transforming work, and empowering digital knowledge workers. We're hiring talent that AI can't replace to help us shape the future of information management. Join us.

Senior Marketing Specialist

About OpenText

OpenText is a leading Cloud and AI company that provides organizations around the world with a comprehensive suite of Business AI, Business Clouds, and Business Technology. We help organizations grow, innovate, become more efficient and effective, and do so in a trusted and secure way through Information Management.

OpenText, founded in 1991 in Waterloo, has a rich history of helping customers manage their most important asset, information. Originating from a collaboration to digitize the Oxford English Dictionary, OpenText has grown into a global leader in information management. With over 120,000 enterprise customers across 180 countries, OpenText supports 98 of the top 100 global companies. A wide breadth of offerings uniquely positions OpenText to help customers unlock the value of that information using AI, cloud, and security innovations.

For more information about OpenText (NASDAQ/TSX: OTEX), visit www.opentext.com.

The Role

As a Senior Marketing Specialist, you will be responsible for driving customer engagement, demand generation, pipeline creation and regional marketing execution across Switzerland and the Alps region.

Working closely with Sales leadership, you will play a key role in planning, coordinating and delivering marketing activities that support pipeline growth and strengthen customer relationships within the region.

This is a highly execution-focused role, with a strong emphasis on customer events, executive roundtables, partner activities, third-party conferences, webinars and local marketing programs. You will own activities from planning through execution, ensuring exceptional attendee experiences while delivering measurable business outcomes.

You will work closely with teams across Global Campaigns, Product Marketing, Account Development, Direct Sales, Solutions Consultants, Channels and Alliances to ensure activities are aligned to regional priorities and pipeline objectives.

You Are Great At

• Executing high-quality marketing programs, events and customer engagement activities from concept through delivery
• Managing multiple projects and stakeholders simultaneously while maintaining strong attention to detail
• Working closely with Sales teams to identify opportunities, support account activity and drive pipeline generation
• Planning and delivering customer events, executive briefings, webinars, partner events and third-party conferences
• Coordinating cross-functional teams to ensure successful execution of campaigns and marketing activities
• Building strong relationships with Sales, Partners, Product Marketing and other business stakeholders
• Managing marketing budgets and external vendors effectively
• Analysing campaign and event performance to optimise future activities
• Leveraging global marketing programs and adapting them to local market requirements
• Ensuring every marketing activity is aligned to commercial objectives and delivers measurable outcomes
  
  

What It Takes

• Bachelor's degree or equivalent experience
• 5+ years of experience in B2B marketing, field marketing, event marketing, campaign marketing or partner marketing
• Strong experience planning and executing customer events, executive events, partner events, webinars and industry conferences
• Experience working closely with Sales teams in a highly collaborative environment
• Understanding of demand generation and how marketing activities contribute to pipeline and revenue
• Experience operating within enterprise software, SaaS, technology or IT services environments
• Strong organisational and project management skills with the ability to manage multiple priorities
• Experience working with marketing automation and CRM platforms such as Salesforce, Eloqua, Marketo or similar tools
• Comfortable working independently while coordinating with regional and global stakeholders
• Strong communication and stakeholder management skills
• Proficiency in Microsoft Office applications including PowerPoint and Excel
• Exposure to AI tools and their application within marketing activities
  
  

Preferred Experience

• Enterprise software or technology industry experience
• Experience working with partner-led marketing programs
• Exposure to field marketing and regional campaign execution
• Experience supporting account-based marketing initiatives
• Experience working within matrix organisations
  
  

Diversity & Inclusion

At OpenText we understand and value diversity in our employees and we are proud to be an Equal Opportunity Employer. We hire the best talent regardless of race, religious creed, colour, national origin, ancestry, physical disability, mental condition, marital status, sex, age, veteran status or sexual orientation.

OpenText's efforts to build an inclusive work environment go beyond simply complying with applicable laws. Our Employment Equity and Diversity Policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws.

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please contact us at [email protected]. Our proactive approach fosters collaboration, innovation, and personal growth, enriching OpenText's vibrant workplace.