Brand Manager - Gifting Category (12 months fixed-term contract) - #48218

Born of a simple gesture in 1976, L’Occitane en Provence reveals the living power of flora, where the light of the sun meets the richness of the earth. With advanced expertise, we turn these natural treasures into sensorial, efficient experiences, as sustainable as possible and profoundly inspired by Haute Provencal nature. Our culture is built through everyday moments, how we behave, make decisions and show up for each other.

With Trust as our foundation, Curiosity as our compass, Excellence as our standard, we create lasting Impact for the people around us and our planet.

#LI-DNI

Context & Mission :

Shape how the Maison's Gifting category is perceived, experienced, and talked about. Through social media strategy, content development in close collaboration with creative teams, the Global Brand Manager Gigting elevates the category's desirability and deepens emotional connection with Guests — while ensuring strategic coherence across product development and 360° activations.

You will be based in Plan-les-Ouates and report to the Head of Gifting Category - Global Marketing & 360° Communication.

Main Responsibilities :

• Drive campaign messaging and champion a consistent, elevated brand voice across all touchpoints: social, retail VM, PR, media, ecom...
• Stay at the forefront of social media trends and cultural moments; translate performance data into actionable creative and strategic recommendations.
• Lead toolbox creation and ensure global content consistency across all channels—retail, digital, PR, media, and social.
• Coordinate campaign rollout with Global Operational Marketing and ensure strong local activation.
• Integrate market feedback and post-launch learnings to continuously enhance category performance.

Category Strategy & Development

• Monitor market trends, consumer insights, and competitive landscape to identify business opportunities and shifts in consumer expectations.

• Coordinate regular performance tracking and prepare strategic presentations and reports for internal stakeholders.
• Collaborate with Global Operational Marketing & local markets to ensure clear communication of priorities and collect feedback to refine plans.

Product Offer Management

• Lead end-to-end product & accessories development processes, from brief to launch, ensuring timely execution and compliance with the Maison’s excellence standards.
• Coordinate cross-functional partners (R&D, Creative Studio, Operations, Supply) to secure product readiness.
• Draft Launch Notes, product copy, and storytelling elements aligned with brand guidelines.
  Monitor sell-out and portfolio performance, providing operational recommendations.

How you can fit :

• 4-6 years of experience in Brand or Product Management within premium or luxury beauty.
• Solid experience in social media strategy and activation
• Strong understanding of global 360° activations and luxury communication ecosystem.
• Strong organizational and project management skills.
• Fluent in English and French.
• Ability to collaborate with creative minds
• Attention to detail, analytical rigor, and curiosity for consumer behavior.
• Team player with strong interpersonal skills and collaborative mindset.
• Ability to manage multiple priorities and meet deadlines.
• Passion for beauty, innovation, and luxury craftsmanship.

What we offer :

• As a Living Wage Certified employer, we guarantee that all our compensation practices meet or exceed established living wage and fairness standards
• We are committed to continuous learning and professional development to help every employee grow within our organization
• Staff discount to use on all your favorite L'Occitane en Provene products

Fixed-term contract for 12 months

Starting date : asap

L’Occitane en Provence is an equal opportunities employer. One way we act on this is by continuously fostering a more diverse and inclusive workplace and organizational culture. We are committed to building an environment that is free from discrimination and harassment, where everyone feels respected, valued, and able to grow.

We seek positive-minded individuals who embody our core behaviors — Trust, Curiosity, Excellence, Impact — and who share our commitment to sustainability.

We welcome applications from people of all genders, ages, sexual orientations, ethnicities, backgrounds, religions, beliefs, ability statuses, and all other dimensions of diversity. If you believe your profile is a good match for this position, we invite you to apply even if you don’t fulfil every single listed qualification.